Privacy Policy

Privacy Policy

Effective Date: 1/1/2025

Livid Holdings ("Company," "we," "our," or "us") respects your privacy and is committed to protecting the personal information we collect in accordance with the Protection of Personal Information Act, 2013 ("POPIA"). This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you interact with our websites, applications, products, and services (collectively, the "Services").

By using our Services, you agree to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.

1. Information We Collect

We may collect the following types of personal information as defined under POPIA:

(a) Personal Information

• Name
• Email address
• Phone number
• Identity or passport number
• Physical or postal address
• Payment information

(b) Non-Personal Information

• IP address
• Browser type
• Device information
• Usage data (e.g., pages viewed, time spent on the Services)

(c) Information You Provide

• Account registration details
• Customer support inquiries
• Feedback and survey responses

(d) Information from Third Parties

• Publicly available information
• Data from business partners or service providers

2. Lawful Basis for Processing Personal Information

We process your personal information under the following lawful bases as prescribed by POPIA:

• Consent: Where you have provided explicit consent.
• Contractual Necessity: To fulfil our contractual obligations.
• Legal Obligations: To comply with applicable laws and regulations.
• Legitimate Interests: To pursue legitimate business interests, provided that such processing does not infringe your privacy rights.

3. How We Use Your Personal Information

We may use the personal information we collect for the following purposes:

• To Provide and Maintain Services: Ensuring the functionality and      performance of our Services.
• To Communicate with You: Sending updates, promotional materials, and      responding to your inquiries.
• To Improve Services: Analysing usage trends to enhance user experience.
• For Compliance and Security: Protecting against fraud, unauthorized access, and ensuring compliance with legal obligations.

4. Sharing Your Personal Information

We will not share your personal information with third parties except as outlined below:

(a) With Service Providers

Third-party vendors who assist us in delivering the Services, such as payment processors, hosting providers, and analytics platforms.

(b) For Legal Obligations

To comply with applicable laws, regulations, legal processes, or governmental requests.

(c) Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets.

(d) With Your Consent

When you explicitly agree to share your information with third parties.

5. Data Retention

We will retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. When no longer needed, personal information will be securely deleted or de-identified.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no system is completely secure, and we cannot guarantee the absolute security of your information.

7. Your Privacy Rights

Under POPIA, you have the following rights:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction or updating of your personal information.
• Deletion: Request deletion of your personal information.
• Objection: Object to the processing of your personal information for certain purposes.
• Complaints: Lodge a complaint with the Information Regulator if you believe we are not processing your personal information in accordance with POPIA.

To exercise these rights, please contact us at info@lividholdings.co.za

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Services. You can manage your cookie preferences through your browser settings.

9. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. Please review their privacy policies before providing any information.

10. Children's Privacy

Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children without parental consent. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We encourage you to review this page periodically for any changes. Your continued use of the Services after any changes signifies your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

Livid Holdings
info@lividholdings.co.za